Digital Marketing simply defines the traditional marketing notion. Normally after launching a product or service you have to figure out different channels of putting your message before people. People who will later or immediately turn to be your first customers. Usually this is done through word of mouth, through friends, etc. On several occasions when you pass by the streets you will hear someone call people out to make a purchase or to simply check what they are selling, if you turn pages on your newspaper this shall still be there, turn on your …commercials are everywhere. Digital marketing turns that into digital content through publications on social media, blogs, you tube, google search results etc. Therefore, digital marketing is a communication channel that showcases your products or services through various media channels. Digital marketing is categorized into Paid and Organic marketing