In todays world every business needs digital marketing however small or big it is, you will need the best digital marketing strategy.
Digital marketing is – The method of advertising any product/brands using internet to reach your customers or any form of digital communication.
Types of digital marketing
Search Engine Optimization (SEO)
SEO is the process of ranking your website so that it ranks highly in search engines results for keywords and phrases related to your business. If your business needs to generate more website traffic, leads, and sales, you need SEO services . You must know 93% of online experiences start with search engines. SEO generates higher keywords ranking in google, hence giving you the best results in more traffic, sales & leads. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
Important elements to consider- a)quality of content
b) Level of user engagement
c) mobile – friendliness
With SEO you can never be sure of the exact prediction , google changes its algorithm all the time. The best way to keep tabs is monitoring your page’s performance and make adjustments accordingly.
Social media marketing (SMM)
This means driving traffic and brand awareness by engaging people in discussion online. The best platforms for social media marketing is facebook, twitter, youtube, linkedIn, Instagram.
The use of B2B social media marketing has increased while almost 98% of B2C customers rely on social media marketing in a big way. Many brands use social media marketing to engage with their audience and spreading brand awareness more than directly selling the product to them .
Pay-per-click (PPC)
This is the posting of an Ad on a platform and paying every time someone clicks on it. Get the most out of your search engine marketing efforts. Google allows you to run text Ads on their search engine results paid (SERPs). Customers are actively searching for products or services such as yours , paid search advertising is one of the best ways of targeting. That is based on quality of the Ad, keyword relevance, landing page quality and bid amount. Marketing Resources. Industry Insights. Marketing Trends. Success Stories. Resources & Insights. Global Marketing Insights. The main goal of PPC is to generate leads, increase sales and brand awareness.
Affiliate marketing
Affiliate marketing involves promoting someone else product or business then you get a commission out of every item you sale using your own income for advertising.
Paid social media advertising
You can run your Ads on facebook, instagram, twitter, linkedIn, snapchat and pintrest. Paid adverts will increase awareness for your business to the right audience.
Content marketing.
With content marketing we focus on gaining and retaining of customers by offering them helpful and educative content. You can use blogs, infographics, ebooks, videos and among others to increase brand awareness.
Email marketing
Use of email to promote products or services while developing relationships with potential customers or clients. It is essentially direct email done electronically instead of through the postal service.
Benefits of digital marketing
a) Digital marketing allows companies to reach out to large diverse audience that could not be reached through traditional marketing. Introducing your business to social media increases brand awareness.
b) Its the ideal platform for companies to conduct research marketing.
c) Digital marketing can be used to promote brand, events and deals
d) With the help of CRM companies are able to communicate with their clients directly either by email, calls or messages and solve issues almost immediately
Over view
Would I advise you to introduce digital marketing into your business absolutely yes, join the rest of the world as they build multi million dollar businesses. Don’t be left out. Everyone is searching for something in the internet that much shows there is always information seeking in google. Maximize on your google ads to have better results.