A landing page allows your prospects to visit your website after they have clicked on one of your adverts , basically this is how you get to turn prospects into leads. Through a landing page you will be able to exchange contacts with your customers and have the chance to share what you are selling with the help of an Opt-in page. Many are the times businesses make mistakes of driving traffic into their landing page and forcefully start selling hoping to make a profit out of that. It feels like meeting a stranger and proposing immediately, no one likes being ambushed right? This is where an opt-in page comes in to familiarize themselves to your products or services.
Opt-in page can turn complete strangers into highly paying clients, and our main goal here is how to achieve the best opt-in . This where you get to offer your prospects something for free that will be useful to them, and in order for them to get that information they will have to exchange their contact information ie; email address, phone number or names. Now with this process its like selling your product or service because your prospect will get to have a deeper understanding of whatever you are selling and its helpful hence making them want to buy from you.
How to make your opt-in page irresistible
Now you have visitor into your opt-in page, chances of them not going through with the whole journey are high because the heading is not eye catching or not so convincing. This are the steps to take in order to have a mind blowing opt-in page.
a) Create a headline that captures the attention of your prospect. Let your headlines revolve around emotional based headlines, logical argument and urgency/scarcity. Things like ’30 days workout tutorials that will transform your abs’. Your prospect will actually be curious and would want to know what your offering.
b) Have a subheading that actually talks about what you are offering such as this; ’30 minutes tutorial Abs challenge includes, sit-ups, crunches, leg raises and planks plus free gifts to be worn at the end of the session’.
c) Provide compelling bullets of how your service is going to be helpful and will make your prospect feel more confident to go through the process. create curiosity in the mind of your prospect. An example would be ‘ how to get abs without dieting.’ Be as informative as possible by actually showing your prospects what you are providing is important , make them feel highly valued by taking them through all the stages in order for them to exchange contacts .
d) Provide a form where your prospects will feel in their information in order to get that free service you are offering. They will click to enter their details name, email and phone number. Make sure to guide your prospects on where to feel their information.
e) Inform your prospects what they will be getting, if its a document inform of a PDF and the number of pages and the time it will take for them to get their free download.
Most people are like zombies walking through online asleep, you need to create a headline that will capture their attention and would actually stop to view your Ad.